Sunday, November 21, 2010

Meeting our Sole Sisters

Gloria Jean's Coffee in Eastwood Mall - Calibrating on the hand in hand work that ADJ Fashion Exchange will be doing in coordination with no less than the Sole Sisters themselves, Kristine and Tanya, everything went perfect!


It wasn't actually our usual, most often than not rigid type of business meeting. Both these young, bubbly and driven entrepreneurs indeed represent what the brand "Sole Sister" is all about. We came across bringing a lot (and by a lot we really mean A LOT) of  interesting queries regarding how the brand came about. From how the brand name came to the surface to packaging and the actual advertising methods that they chose to live up to as they make their way to mobilizing the business for more cha chings - not letting us down with the story behind, it was one of those inspirational stories from among the pool of small-scale businesses that we usually read from the magazines. With no difference at all, our sisters here, like how many of our local businessmen does it, did everything by themselves and has already started reaping what they sow.  

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